Miuccia Prada is adamant about one thing – this collection is far too modern to be called something as ‘old fashioned’ as a Cruise Collection! With the flurry of transparent dresses, feathers and sequins jazzed up with super-cool sportswear elements, we can’t help but agree.
The venue, which partially inspired the collection, was Fondazione Prada’s observatory in Milan, an exhibition space for contemporary art. The space is full of light, with almost industrial vibes. It seems only fitting that a modernist show still be brought back to Prada’s roots, as the observatory is opposite the brand’s first flagship (est. 1913) in the shopping arcade Galleria Vittorio Emanuele II.
The models, all in braids, floated in front of mirrored screens and pastel pink columns in weightless scallop skirts, dresses with delicate embroidery and feathers, and hyper light chain and mesh skirts. Dreamy! These feminine pieces were shaken up with sportswear vibes – waterproof jackets, technical material, knee high socks and the occasional pair of sneakers.
Miuccia chatted to Vogue about the collection, about how the transparent features and sports elements both showcased the body in different ways. She explored that concept with such beautiful, eccentric garments! She also pointed out that the Galleria and the flagship made everything “more Prada than usual!”
She also worked with visual artist James Jean, who created the some of our favourite prints in the collection; the Liberty print and a whimsical rabbit print, spotted on pant suits and parkas as they sashayed down the runway.
Photo credits: Vogue