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The Heineken Baseline After Party: Pictures from the party & a super surprise unveiling

Steven Fernandez Wednesday, January 21st, 2015

It’s already hump day and we’ve only just recovered from the weekend, having had a massive Saturday night at the Heineken Baseline After Party. It was epic! Some photos of the night have just come in and we’ve uploaded them in a gallery below. Check them out…

The annual party upped the ante by treating party-goers to a surprise reveal of Heineken’s latest innovation – the Heineken Club Bottle. As party headliners Peking Duk whipped the crowd into a frenzy with their smash hit ‘Take Me Over’, the lights faded out as a full UV light installation illuminated the entire Heineken Baseline – and the sophisticated bottle graphics of the new Heineken Club bottle were revealed under the UV light. Here they are…

Screen Shot 2015-01-21 at 1.15.10 PM

Designed to unveil the magic of the night, the Heineken Club Bottle has been created in collaboration with artist Matt W. Moore who has famously worked with brands such as Ray-Ban and Nike. The vibrant aluminium Club Bottle features two colours that spark to life and glow when exposed to UV light and reveal a bold and striking geometric pattern.

The Heineken Club Bottle will soon be igniting events across the country after its launch at the Heineken Baseline After Party. The next opportunity for people to catch Heineken’s latest innovation will be at the NZ Polo Open in February. Then click here for more information on Heineken in New Zealand.


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