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H&M just announced their new collection for later this year...

Eilish Emery Friday, July 14th, 2017

H&M have just announced some super exciting news regarding a new collection and collaboration that we are dying to get our hands on!

The next exclusive designer collaboration will be with (drum roll please…) ERDEM, a London based designer raved by celebrities (Gwyneth Paltrow is a huge fan) and fashion insiders alike. The new line is to be available in selected stores on November 2nd this year, so mark it on your calendars because it is going to be something you don’t want to miss!

ERDEM’s vision embraces the power of beauty and the exploring of historical references and personal narratives which he incorporates into every piece he creates. In his collaboration with H&M, he’ll utilise and reflect on previous designs of some of his most prized collections including his iconic modernly feminine, floral and vibrant looks that verified his designer status. With these innovations, ERDEM has curated a new and unique collection for women, along with a first-time ever, collection for men.

For all of us waiting to catch a glimpse of what this collection has to offer, H&M is pleased to announce that talented film maker Baz Luhrmann will showcase the collection in its true form with his unique storytelling. Baz believes that fashion is more than just clothing, but rather a form of expression, an art. He aims to convey these ideas in his inventive form of retelling. 

Check out this teaser of the collection which has left us thirsty for more… 

Image Credits: Highsnobeity


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