Victoria Beckham might be half of one of the most iconic power couples of all time, but this partnership is almost (almost) another force to be reckoned with! Posh Spice, fashion mogul, all-round epic woman, in partnership with long-established fitness and lifestyle powerhouse, Reebok? Yes please!!
Reebook has a far-too-impressive partnership list, which you probably know all too well already – think Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor – all partnerships enhancing Reebooks ethos of unconditional empowerment for women. Their long-term partnership with Victoria Beckham will be kicked off with the bold, fabulous new Reebok X Victoria Beckham collection.
If you feel like a bit of research, look into Beckhams decades-long fashion career. It won’t take you long to figure out that she is all about inspiring confidence, power and strength. In terms of lifestyle-wear, this makes her partnership with Reebok a no-brainer. Since the 1980’s, when Reebok made a splash by prioritising the womens fitness movement, the brand has continued to showcase and encourage powerful women with bold celebrity endorsements and a constant push to make their activewear accessible to all, and a source of pride for every active woman.
The only downside of this collection is that we have to wait for it until late 2018! But by all accounts it will be worth the wait; Reebok x Victoria Beckham will be a hallmark of the Reebook Innovation Collective – a super-cool brand initiative that combines fashion forward runway looks (who better to collaborate with than Mrs. B!) with the latest and greatest in tech and performance, with an accessible price range. The Reebook Innovation Collective ‘sports’ only the most prestigious collaborations, along the lines of Cottweiler, Vetements and the David Clark company, and we couldn’t be happier that Victoria Beckham is joining these ranks.
Reebok’s Corinna Werkle (Senior Vice President of Women’s Initiatives) shares the brand’s thoughts on this exciting new partnership: “As a brand, we look to partner with not just influential women, but women who want to change the world. There is no better embodiment of this than Victoria.” We could not agree more, Corinna!
Beckham shares the sentiment; I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”
We’re already feeling stronger and more empowered, and we haven’t even seen the collection yet! There’s no way it won’t be awesome. We know we’ll be keeping an eye on the links below during the long wait to come, and we’re sure you will be too!
Visit Reebok.com/VictoriaBeckham and follow @Reebok, @VictoriaBeckham and #ReebokxVictoriaBeckham.