Blow not only your mind!

If there’s one thing WORLD is known for, it’s to expect the unexpected. Which is why their latest AW 2017 collection, aptly dubbed ‘The Non-Conformist’, celebrates exactly what we love most about the label – unpredictable, bold, visionary and non-conforming! 

Drawing inspiration from history’s most rebellious non-conformists, WORLD’s latest offering takes its cue from those who have broken moulds and changed the way we think, for the better. From civil rights activists to women’s equality campaigners, these were the people who knew when to stand up when it counted.

For guys, it’s all about collared shirts and turtlenecks in the most luxe fabrications – velvet, cashmere and silks. Edgy, cable-knit prints collide with paisley ties and khaki quilted bombers that create striking contrast when paired with burnt orange polos, college bombers and pea coats giving men the option of flipping between styles. Punctuated with pops of deep purple, hot pink, electric green, creamy espresso, and moss-hued floral print, these pieces are pure WORLD.

Ladies, get in formation in silver lurex knit dresses, chic long-line blazers, elegant wrap dresses, and diaphanous jumpsuits. This is workwear redefined, punchy hues, metallic sheen, and tactile textures take centre stage. Classic pinstripe takes an edgy turn when reintroduced in candy colours, and the 60’s-style shift looks all the more alluring when crafted in shimmery fabrications.

Check out every head-turning look, here:

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