Ever wanted to know what it takes to look like IT girl? Go behind the lens at our most recent cover shoot with the world’s hottest 20-year-old, Hailey Baldwin, and discover how hairstylist Frankie Foye achieve her gorgeous curls thanks to some help from L’Oreal Professionel.
The hair was prepared with L’Oreal Vitamino Colour A-OX shampoo, followed by L’Oreal Professionel Pro Fiber Re-Create conditioner. Leave the conditioner in to achieve moisture, bounce and heat protection.
L’Oreal Professionel TECNI.ART Dual Styler Bouncy & Tender was then applied (and throughout) for protection and to enhance the perfect curl, prior to being gently dried using a diffuser.
Individual sections of hair were taken and gently wound using a heated wand, to break up, define and create a natural look.
Lightly raise the hair, expose the root area and use L’Oreal Professionel Infinium Hairspray to give a gentle hold.
Use a hairdryer to lightly blast throughout the style to encourage body and individuality, finishing off with L’Oreal Professionel Infinium Hairspray for a gentle, natural hold.
Totally do-able, right? It is, thanks to our secret weapon - in the form of the L’Oreal Professionel Pro Fiber range. A world-first in hair, this newly minted technology is capable of treating the hair fibre with a long-lasting result.
In all L’Oreal Professionel salons, hairstylists assess hair damage levels based on the unique diagnosis specific to Pro Fiber. Whatever the level of damage, the 15-minute in-salon treatment follows a dedicated personalised protocol to reverse the effects of stressed out tresses. This includes a professional layering technique, and the application of Pro Fiber Regenerate Long-lasting Care Activator – the extraordinary APTYL 100 molecular complex.
At home, during each shampoo following the in-salon treatment, the haircare is reactivated for unique cosmetic results.
With four tailored solutions in the Pro Fiber range, there’s bound to be a specific solution to your hair damage woes.
Make like Hailey and head here for more.