Get Hailey Baldwin’s look

Ever wanted to know what it takes to look like IT girl? Go behind the lens at our most recent cover shoot with the world’s hottest 20-year-old, Hailey Baldwin, and discover how hairstylist Frankie Foye achieve her gorgeous curls thanks to some help from L’Oreal Professionel.

Step One:
The hair was prepared with L’Oreal Vitamino Colour A-OX shampoo, followed by L’Oreal Professionel Pro Fiber Re-Create conditioner. Leave the conditioner in to achieve moisture, bounce and heat protection.

Step Two:
L’Oreal Professionel TECNI.ART Dual Styler Bouncy & Tender was then applied (and throughout) for protection and to enhance the perfect curl, prior to being gently dried using a diffuser.

Step Three:
Individual sections of hair were taken and gently wound using a heated wand, to break up, define and create a natural look.

Step Four:
Lightly raise the hair, expose the root area and use L’Oreal Professionel Infinium Hairspray to give a gentle hold.

Step Five:
Use a hairdryer to lightly blast throughout the style to encourage body and individuality, finishing off with L’Oreal Professionel Infinium Hairspray for a gentle, natural hold.


@remixmagazine shot by @cameronmccool

A post shared by Hailey Baldwin (@haileybaldwin) on

Totally do-able, right? It is, thanks to our secret weapon - in the form of the L’Oreal Professionel Pro Fiber range. A world-first in hair, this newly minted technology is capable of treating the hair fibre with a long-lasting result.

In all L’Oreal Professionel salons, hairstylists assess hair damage levels based on the unique diagnosis specific to Pro Fiber. Whatever the level of damage, the 15-minute in-salon treatment follows a dedicated personalised protocol to reverse the effects of stressed out tresses. This includes a professional layering technique, and the application of Pro Fiber Regenerate Long-lasting Care Activator – the extraordinary APTYL 100 molecular complex.

At home, during each shampoo following the in-salon treatment, the haircare is reactivated for unique cosmetic results.

With four tailored solutions in the Pro Fiber range, there’s bound to be a specific solution to your hair damage woes.

Make like Hailey and head here for more.