Meet the new fragrance everyone’s talking about
Jimmy Choo has always understood the power of a moment—the glam, the glow, the little rush you get when something feels decidedly you. Their latest scent, ‘I Want Choo With Love’, folds that feeling into a vibrant new chapter of the brand’s fragrance wardrobe, one that leans all the way into joy, femininity, and a touch of flirtation.
Inspired by the house’s signature Jimmy Choo pink, the Eau de Parfum is luminous and airy, opening with a sparkling hit of raspberry before softening into orange flower, rose infusion, and freesia. It’s the kind of scent that feels both fresh and addictive—the olfactory equivalent of a spontaneous celebration. Think: a spritz before a night out that instantly shifts your posture, or the lingering trail that makes someone turn back for a second look.
The bottle itself doubles down on the sentiment. Elevated and ultra-giftable, it features Creative Director Sandra Choi’s handwritten ‘With Love’ embossed across the packaging—a small but intimate gesture that brings the whole story together. It’s romantic without being saccharine, playful without tipping into girlishness, and instantly recognisable as Jimmy Choo.
Much like the brand’s cult accessories, ‘I Want Choo With Love’ is designed to be desired—a finishing touch to the woman who collects moments the way others collect shoes. An ode to love, in all its forms, and a welcome new arrival to the Jimmy Choo universe.
Advertisement
