Fyre Festival promoter Andy King now has his own Evian campaign

The gift that keeps on giving… Andy King shot to fame last year after his appearance on controversial Netflix Documentary, FYRE: The Greatest Party That Never Happened, which shed light on the doomed event. 

When several truckloads of Evian water, destined for the festival, were cruelly being held at the border, King said he was willing to give the local customs agent a few unorthodox favours in order to get the shipment moving.


Not only did this appearance turn him into one of 2019’s most enduring memes, and most endearing internet sensations, but it’s also landed him a brand new gig selling… you guessed it... Evian water. 

Andy King shared a teaser of the campaign on his Instagram last night, showing an image of him cradling his most beloved bottled water, with the caption “who’s thirsty?” 


“On the one year anniversary of my doc debut, [Evian] is releasing a special bottle with a new slogan… all in honor of my infamous team spirit,” he wrote.


The slogan? “So good you’d do anything for it.

King has no regrets about his appearance in the Fyre Festival documentary, and says that it shows his dedication to his work.


He told the LA Times: “At the end of the day, I demonstrated something which was: You know what? Sometimes you’ve gotta do whatever you’ve gotta do to get the job done.”