Also known as the definitive Speyside Single Malt, The Glenlivet harks back to Scotland’s Livet Valley in 1824. Fast-forward to 2018, and the premium single malt is unveiling their new ‘The Whisky’ campaign, which celebrates the determination of founder George Smith in his creation of the definitive Speyside Single Malt.
Launching with two concepts, ‘The Night Sky’ and ‘The Fire, the campaign seeks to demonstrate the beauty of the unspoilt world and encourages customers to seek out definitive moments in life accompanied by a definitive whisky.
The campaign will be screened globally across several platforms, drawing special attention to George Smith. As the story goes, Smith made ‘The Whisky’ from Livet Valley water, and so the brand hopes the films shows that ‘by looking beyond the ordinary they can unlock something special.’
Watch The Night Sky above or visit their website to fine out more.