All aboard the Coach Tabby train

When it comes to ‘it’ bags, a few come to mind, one being the iconic Coach Tabby. Envisioned by Coach Creative Director, Stuart Vevers, as a reimagination of an archival bag from the 70s the Tabby captures the brand’s quintessential American design language of character and craftsmanship for a new generation. 

In celebration of all things Tabby, Remix was invited to explore and capture “The Coach Tabby Tour” a colourful, immersive pop-up experience located in Sydney’s famed carriage works space. We called upon friends and muses of both Coach and Remix, Luca George and Lily Hoffman to take a trip on the pink-hued subway carriage after-hours, sporting the infamous Tabby in an exclusive photoshoot.

Fueling the immersive Coach Tabby Tour is also a global campaign which speaks beyond the perfectly pastel arm candy delights. Read all about the star-studded campaign here

Photographer and Videographer: Dave Blake 

Styling and Direction: Orion Scott

Talent: Luca George and Lily Hoffman

 

COACH.COM

 

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