Breaking boundaries; the latest range from Bonds with an important message

The latest collection from Bonds sends the message of self-love, while leading the way in underwear design, thanks to the help of a bold new campaign.

In a historic first for the Southern Hemisphere, a transgender model is now at the forefront of an international underwear campaign. Superstar trans model Andreja Pejic joins Kiwi model Maia Cotton as the faces (and bodies) of Bonds’ new ‘All The Feels’ campaign to celebrate the launch of bonds Intimately.

Championing up-front beauty and body positivity, Bonds Intimately celebrates the modern woman, featuring delicate lace designs that make you feel amazing every day. Intimately offers an innovative collection featuring handcrafted lace and super soft microfibre in an array of colourways and styles (running from A-F cup size), that are set to make wearers look and feel their very best.

‘Bonds is for every Kiwi woman. Taking a strong and feminine stance on intimates, our All The Feels campaign celebrates the real, raw, up-front beauty of the modern woman,’ says Bonds Head of marketing.

‘We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people's visual vocabulary.'

Imagery via


BONDS Intimately is available for purchase in Farmers stores nationwide.