Say goodbye to boring outerwear and hello to alpine-chic fashion because Moncler is opening in Auckland today.
Just in time for the spring ski season, dramatically popular luxury house Moncler has set up shop in a highly coveted spot in Newmarket’s Westfield shopping precinct. The premium outdoor label, known best for its instantly recognisable down jackets (as seen on Drake in the unforgettable Hotline Bling music video in the cherry-red colourway) and dresses, is answering many Kiwi’s wishes for an alpine-chic shopping destination.
The new boutique carries the Moncler Collection which represents the connection between the mountain and the city, the Moncler Grenoble collection with high-tech performance wear and the Moncler Genius collections. The range includes menswear, womenswear, infant and accessories, meaning you can be equipped for that high-fashion Queenstown holiday wardrobe in one visit. The women’s new collection boasts zealous outdoor energy shapes.
Expect skywards hemlines and shrunken proportions of outerwear designed for the rising generation, for whom full technical wardrobing is a necessity beyond the slopes and the tracks. Moncler’s classic boudin quilting returns in the form of micro bombers and toy-bright gilets, contrasted with liquorice leggings and sporty staples for women.
While the men’s new collection is all about the relationship between man and mountain. Moncler was born as a bridge between the two and the brand continues to act as a portal to the great outdoors. The passionate need to just get out there has shaped a fresh aesthetic this season, moulded by the worlds of hiking, mountaineering and even gardening.
Expect fuzzy warm pullovers for cabin-core ware, adventurous nylon hoods and patch pockets, practical cargo pants, touches of corduroy and muliné knitwear for a retro attitude. The humble bandana also becomes a fashion-forward focus for the men’s collection, further showcasing Moncler’s knack for nailing a wardrobe that’s both slope-fit and street-fit.
While today Moncler is officially Italian (having been owned by entrepreneur CEO Remo Ruffini since 2003), the brand was founded and inspired by a French alpine town. By the mid- 1960s, Moncler was being used to equip winter Olympians, Arctic explorers and skiers the world over.
The striking outdoor apparel began making appearances on ski slopes around the world as word spread that Moncler was the ‘cool’ ski brand, before everyday street trends took their cues from the slopes and brands like Moncler soared in popularity and there was a surge of people preferring to wear expensive ski jackets simply to walk through town.
Then in 2015, reportedly, Moncler sales spiked dramatically once Drake’s Hotline Bling video aired and ever since, hordes of fashionable celebrities have supported Moncler including the likes of Victoria Beckham, Gigi Hadid, Kendall Jenner and Kim Kardashian. All leading to now, where lucky for us from October 10th, Moncler is beginning a new chapter – right here in New Zealand.
Shop S135, Level 1, Westfield Newmarket, Auckland