What do the Kardashian-Jenner clan, Solange Knowles, Blood Orange, Caroline Polachek, Adam Bainbridge, Kelela and the A$AP Mob have in common?
Besides millions of dollars, talent in spades, and celebrity A-lister status, they’ve all fronted Calvin Klein’s iconic #MYCALVINS campaign.
Subscribing to the A$AP Mob’s modus operandi of “being cozy”, A$AP Nast, A$AP J Scott, A$AP Rocky, A$AP Twelvvy, A$AP Lou, A$AP Ant and A$AP Ferg geared up in Calvin Klein’s denim and underwear line for the latest chapter in the #MYCALVINS story. From boxers and undershirts, through to washed indigo jeans and black denim jackets, the Mob pose with the iconic homespun American quilt, for which #MYCALVINS is now famous.
The newest instalment in the #MYCALVINS campaign takes a decidedly hip-hop twist this season, with esteemed photographer Willy Vanderperre capturing the Mob looking sundry for the campaign and dancing and mucking about in a behind-the-scenes video.
Centred around the idea of family and togetherness, #MYCALVINS has come to represent a global phenomenon and a cry for unity. Starring families both born and found, every cast in every instalment of the campaign contributes to a kaleidoscopic vision of not only the Calvin Klein brand, but of America, too.
The campaign marks the first time ever the Mob has associated themselves with a global fashion house as a group, and what better way to kick this off than with an iconic label like Calvin Klein, fronted by none other than Raf Simons.
Shop the latest Calvin Klein collection at Smith & Caughey's stores Auckland wide, or online here.