Mi Piaci Opens Melbourne Flagship Store

By Claudia Innes Local footwear and handbag retailer Mi Piaci is set to branch out into the Australian market, with a flagship store opening in Melbourne this week. With 13 stores across New Zealand, the Melbourne store opens in the acclaimed new Fashion Wing of Highpoint Mall, sitting alongside the likes of David Jones and Topshop. The new Highpoint redevelopment is a logical fit for the Mi Piaci launch into Australia, positioning the brand amongst national and international high-end retailers. The new store opens it’s doors with an evolution on the fit-out as seen in the Mi Piaci stores across New Zealand. Grand travertine plinths, plush carpets, and classical detailing pay homage to the Italian heritage of the collection, a look that coincides with the new logo in the brand’s winter 2013 imagery. The logo references Mi Piaci’s Italian roots, with the crest a direct link to the emblem of the small Italian town where the family originated. Stocking the Mi Piaci Winter 2013 Collection, the Melbourne flagship store will open on Wednesday March 13, 2013.