By Claudia Innes After weeks of planning the new Moochi store on Ponsonby road will lose its ‘coming soon’ signs and be open for business this Friday. The new store will replace the old Mei Mei site, in the block where Adorno and Superette live. This will be the smallest store Moochi has ever had and it has meant making a few changes to how they normally do things. The new store, 'Moochi Conservatory' will have a very boutique feel, with only one of each style on display.' Moochi has been in business for thirteen years, and having just had their best year yet, they continue to move from strength to strength. With a unique style that has gained them a strong following, and products produced predominantly in Auckland, its no surprise that Moochi is opening yet another store. Creative Director, Kellie Taylor says she has been waiting years for a local store. 'It will be so nice to be on the Ponsonby strip and in such a great block, we are really pleased.'