Mulberry’s holiday campaign is the perfect example of a true British Christmas
Mulberry’s festive campaign is a proper celebration of British heritage, shot in the brand’s Somerset home and centred on its iconic Mulberry tree. Think dining, dancing, and toasting across generations—Penelope Tree and Cora Corré included—captured in documentary-style films by Bunny Kinney and stills by Francesc Planes and Alexa Sonsino.
The bags do the talking, too. The Lennox shoulder bag, Mini Heritage Bayswater, and the relaunched Roxanne family—Mini Roxanne and Mini Roxanne Shoulder—show off playful new colourways and textures, from Metallic Lamb to Stormy Blue Ostrich. Even the Bayswater gets a festive spin as seasonal baubles in Gold, Scarlet, Mulberry Green, and Malachite.
Sustainability is baked in: B Corp certified, leather sourced from environmentally accredited tanneries, and a Made to Last Manifesto that prioritises climate, circularity, and community. And Mulberry is giving back, too—its £1 Charity Raffle supports The Felix Project, turning surplus food into meals for Londoners in need.
And so this season, where sometimes more can be more, Mulberry reminds us that care—of materials, design, and people—creates a celebration that lasts.
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