Octagon diamonds are having a moment, and Swarovski’s new cut paves the way
The octagon has always had a certain mystique. In ancient architecture, it symbolised rebirth. In design, it’s an emblem of balance. And in jewellery history, it’s been there all along—quietly anchoring signet rings, art deco pendants, and every self-possessed woman who ever opted for an emerald cut over a round brilliant. Now, Swarovski is giving the eight-sided shape a spotlight of its own.
Yesterday, the House announced the launch of The Octagon: its first proprietary diamond cut and the centrepiece of a new fine jewellery collection under the creative direction of Giovanna Engelbert. Developed over months of painstaking precision—and more than a thousand design iterations—the cut is a technical achievement and a visual signature. With 57 facets (32 on the pavilion, 24 on the crown, and one on the table), it’s engineered to outshine traditional baguette and emerald cuts, refracting light with Swarovski’s signature flair.
'I designed the Octagon Collection as a contemporary homage to timeless fine jewellery, celebrating the beauty of the cut itself,' Engelbert tells us. 'This is the first time Swarovski has created its own proprietary diamond cut, and it felt important to give the Octagon its moment.'
If the name feels familiar, it should. The octagon has been part of the brand’s DNA since 2021, when Engelbert reimagined Swarovski’s iconic logo into a modernised, crystal-cut eight-sided frame. This new diamond cut sharpens that symbolism into something tactile, wearable, and, honestly, kind of quietly epic.
The Octagon Collection is pared back in all the right ways. Each piece—pendants, rings, earrings, bracelets—is bezel-set to frame the cut like a miniature monument. Lab-grown diamonds certified by the IGI meet clean lines and weighty metals, offering a modern and ceremonial clarity. Nothing superfluous, nothing performative—just the geometry doing what it does best.
For Swarovski, it’s not a departure, but a deepening. The brilliance is still there, sharpened through the lens of fine jewellery. 'The cut is a smoother, more elongated take on the traditional octagon,' says Engelbert. 'It’s bold and strong, yet feminine, timeless, and subtly edgy.' It’s a collection made for marking something—whether that’s a milestone, a shift, or just a moment that deserves to be held onto.
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