Thirteen years ago, they became friends. Three years ago, they made a website. Two years ago, they made a label. And today they're tearing up the sartorial scene in New Zealand, New York and around the globe. If you’ve ever doubted the power of a good gal-pal, Paris Georgia Basics founders Georgia Cherrie and Paris Mitchell are here to prove you wrong.
Sharing a love of simple fashion statements and a disregard for going with the flow, these pals began their success story in 2014 by launching the e-commerce website The Mercantile. From here they curated and sold a section of simple, stylish pieces sourced from designer labels and vintage stores in the US (Girlboss, anyone?). Eventually and inevitably, the two decided to open an Auckland studio and start producing a line of staple items under their own label, Paris Georgia Basics.
In just two years, their simple, black, white and camel wardrobe staples have made appeared in the pages of Vogue, been showcased on the racks of Maryam Nassir Zadeh's New York showroom, and attracted a burgeoning cult following in locations across the globe. Paris and Georgia have been approached by stores in Melbourne and Sydney wanting to stock their clothes, and they've also opened a Ponsonby showroom.
But the success story isn't over, with Paris and Georgia two hoping to take the Kiwi made and manufactured range to Paris, London and Germany in coming years.
Keep an eye on these two as they do New Zealand proud!