One of the top supermodels of this generation, Karlie Kloss has been selected to be the new brand ambassador of jewellery powerhouse Swarovski.
Replacing Miranda Kerr, Kloss will be featured wearing the brand’s premium products across both digital and traditional campaign platforms for the next two years. Named on the Time 2016 Most Influential People list, a savvy digital personality with the Klossy YouTube channel, the brains behind the Kode With Karlie scholarship and a philanthropist business woman, Kloss is far more than just her beautiful face.
Creative director Natalie Collin says Swarovski is very excited to have Karlie on the team as the top model stands for 'modernity, freshness, self-confidence, elegance and spontaneity.' Collin adds that Kloss is a natural fit for the company as she is someone many young women look up to.
To begin Karlie’s new chapter with Swarovski, the brand has created a quirky video, check it out below: