Travis Kelce reveals his festive traditions in Tommy Hilfiger’s Holiday campaign

Matching pyjamas. Granny’s famous dessert. No presents before the dog opens his. Christmas looks and feels different in every household, and it’s those passed-down rituals and quirks that make the festive season extra special and personal. For its Winter 2026 campaign, Tommy Hilfiger sets a holiday family scene of its own, inviting global ambassadors and tastemakers to share the traditions that make the season theirs.

For Global Brand Ambassador Travis Kelce, the holidays are about honouring the classics while making room for the new. “I love all the old traditions and can’t wait to start some new ones,” said Kelce. “I start celebrating as soon as that tree goes up.”

Like many, JISOO sees the holidays as a time for self-care—do-not-disturb mode and a much-needed catch-up after the year that was. “My perfect holiday is all about taking it easy,” said JISOO. “If it’s a day off, I’ll sleep as long as I can and hopefully wake up around dinner time. Then I’ll order something delicious, with dessert arriving at the same time so I can go straight from one to the other. That’s my idea of a very good day.”

Elsewhere, Liverpool midfielder Florian Wirtz competes with his sister for DJ duties; actor and singer-songwriter Arón Piper embraces the chill, braving an au naturel swim in Northern Spain; and Quen Blackwell takes Christmas lights to new heights with a festive drone show.

It’s a candid snapshot of just how eclectic and exciting Christmas can be. But differences aside, all are united by Tommy Hilfiger’s vibrant holiday spirit—and share the sense that festive family time looks and feels better in a wardrobe built on confidence and timeless style.

We’ve all experienced a little Christmas kitsch: those outfits reserved for the big day, then quietly tucked away at the back of the wardrobe until next year. And so the cycle repeats. Tommy Hilfiger, though, has steered holiday dressing into a clever, considered collection that channels his signature modern prep—the kind you’ll reach for long after Christmas, subconsciously mixing and matching it into other summer moments, Christmas tree aside. It plays out across the campaign’s stars. Kelce wears the season’s new hero, layered over a checked Oxford shirt and cable jumper. The cable knit unites the rest of the cast too, while JISOO opts for a vibrant red, and the same piece turns up on Quen Blackwell, who styles hers with loose, distressed denim—proof of the staple’s versatility.

For all its standout pieces, though, the campaign keeps circling back to one thing: family.

“Family has always meant so much to me, and has inspired my brand since the beginning,” said Tommy Hilfiger. “Over the years, we’ve built a remarkable circle of people who have each become part of our story, and this campaign shows a side of them we don’t often get to see. There’s warmth, humour, and plenty of personality — a contemporary take on the best of family life, expressed through confident modern prep.”

NZ.TOMMY.COM