The happiest hour in paradise is Loloma Hour, where you can give back to Fiji on your next holiday
In Fiji, happiness isn’t about what you take, it’s about what you give. Here, the locals believe that true joy doesn’t come from material things, fancy dinners, or extravagant cocktails; true joy comes from giving back to the land, to nature, to culture, and to the heart of Fiji itself. That’s why Tourism Fiji has introduced Loloma Hour: the world’s first happy hour for the environment. Rooted in the Fijian way of life, Loloma Hour is a simple but powerful idea. By dedicating just one hour of your trip to a sustainability initiative, you can experience a deeper kind of happiness, the kind that only comes from giving back. Whether it's planting coral, restoring iguana habitats, or supporting community artisans, each moment spent in service of the environment and culture is a moment of true connection.
Anyone visiting the island nation can get involved. Loloma Hour activities are offered at select resorts and span across land and sea, with sign-ups available at reception or activity desks. It's a moment to pause, connect, and contribute—a chance to leave Fiji better than you found it.
Giving Back to Wildlife: Iguana Conservation
The nation’s rare treasure, the Fijian Crested Iguana, is found in just a few spots across the islands. Malolo Island Resort is helping to change that with ongoing education and reforestation projects designed to restore their natural habitat. Join the effort by supporting the planting of their native food sources and learning how these gentle reptiles contribute to Fiji’s delicate ecosystem.
Giving Back to the Reef: Marine Conservation
At Barefoot Manta Island Resort, travellers are invited to dive into meaningful marine conservation work. With ‘Coral Planting’, you can help to regenerate the reef by collecting coral fragments, growing them in underwater nurseries and replanting them back into the ocean. ‘Fish House Building’ offers hands-on crafting of eco-friendly homes that encourage biodiversity and support fish populations to flourish. While the ‘Giant Clam Nurseries’ initiative lets you learn how these fascinating molluscs sustain reef life while helping to clean, care for, and restore them to their natural habitat. Whether you're snorkelling through a nursery or building a reef from the ground up, these immersive experiences bring you face-to-face with the underwater magic of Fiji.
Giving Back to the Community: Rise Beyond the Reef
Loloma Hour is also rich in cultural teachings. By partnering with the not-for-profit Rise Beyond the Reef, visitors can explore Fijian craftsmanship and support women-led artisan communities across the islands. Purchasing handmade crafts or participating in cultural activities helps sustain traditions, create economic opportunities, and preserve the wisdom passed down through generations. Homegrown designer Karen Walker has proudly collaborated with Rise Beyond the Reef for the past two years, melding Fijian tradition with modern design in a beautiful celebration of heritage and innovation.
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