As the world begins to reopen, there’s much cause for celebration. It’s an opportunity to make new memories, marked inherently by scent. The start of a new season requires a considered fashion update, but it equally calls for an olfactory wardrobe refresh. For a truly special scent, look no further than Dolce&Gabbana’s prestigious Velvet Collection.
Rare ingredients, unparalleled craftsmanship, and dazzling details lie at the heart of the luxury collection. Inviting the wearer to express their mood and personal style, every day.
To truly appreciate the meaning behind the collection, you first need to acknowledge the relationship between smell and memories. We can distinguish anywhere between 5,000 and 10,000 smells a day. This process sends a signal to the limbic system – the seat of emotion—where memories are formed. Experiences and culture ultimately shape and enrich the sources of inspiration for new ideas, which is why some of the best noses in perfumery are well-travelled. Dolce&Gabbana Velvet Collection is a result of just that.
A collaboration between Domenico Dolce, Stefano Gabbana, and Master Perfumers, it provides an exclusive insight into their world. Each fragrance offers a private view into the scents that have crossed their paths, enriched their personal life, and nurtured their inspiration. From the decadent bouquets of white flowers brought daily into the studio to the Baroque floral arrangements of a religious procession, scent is intrinsically linked to memories for Dolce&Gabbana’s founders. From the finest materials, the Velvet Collection distills the Designers’ unique vision of their world.