A new survey has been conducted and it turns out music plays a huge role in the emotional lives of Kiwis – especially when it comes to triggering memories.
Spark asked 500 New Zealanders how music affects them and which songs bring back the most vivid memories, and the results showed that music is a hugely powerful tool in evoking memories and emotions.
The Beatles, Queen and Pink Floyd came out on top of artists to trigger strong memories, despite the results reflecting a range of age groups.
However this may not be a surprise, considering music streaming services like Spotify seem to have unlocked a whole new way of experiencing music.
The survey also revealed that 95% of participants agreed certain songs made them feel happy and 75% said certain songs made them feel sad or reminded them of sad times.
So, if you’ve never had an excuse for why Mariah’s ‘We Belong Together’ makes you cry every time, now you do. You’re welcome.
If you’re one of the many eligible Spark mobile customers who get Spotify Premium free on your plan we suggest a little walk down memory lane...