Bendon’s new collection celebrates the power of the everyday

Bendon’s latest collection proves that when it comes to feeling good, it’s the everyday moments that deserve the best support.

For 78 years, Bendon has supported women through the quiet power of the everyday. From Monday meetings to midnight feeds, school runs to last-minute parties, Bendon has been there, not just for the milestones, but for the millions of moments in between. It’s in those ordinary moments that women shine as their most extraordinary selves, and that’s why every Bendon piece is designed to offer real support with thoughtful design, timeless beauty, and a fit that moves with you. With nearly eight decades of expertise and innovation stitched into every seam, Bendon doesn’t just make bras. They make the first layer of confidence you wear to face the world.

This season, that commitment is evident across three distinct yet deeply connected stories: Common Connections, Dark Folklore, and Sheer Botanicals —a trio of themes that celebrate comfort, strength, and sensuality in all their forms.

There’s Bendon Body Lace, a fan favourite reimagined with a lace twist. It’s your go-to bra (with a wire-free option) that somehow feels like a soft hug and looks like you tried. The Romilly Underwire is sheer tattoo embroidery stitched for your confidence era, while Comfit returns with recycled fabrics and bonded technology that proves eco and elegant can coexist in one cup.

For a bit of boldness? Scarlet Lover arrives draped in gold chain detailing and unapologetic lace, transforming lingerie into main character energy. Siren offers cut-away seduction, Lucille channels the elegance of European runways, and Sheer Impact brings minimalist, near-naked tailoring that says more by showing less. And for the loyalists, Fayreform’s Midnight Express and Laurel continue to hold space for fuller busts, offering the structure, lift and support that’s built for all-day wear, not just for show.

But if there’s one range redefining the conversation this season, it’s Extra Ordinary. Because let’s be honest, ordinary’s never really done it for Bendon. So they made it Extra.

This isn’t just your first layer. It’s the “Outfit crisis? Not my problem” bra. The “3 pm slump but still showing up” bodysuit. The “wear it under or wear it proud” base that flexes with your day and still feels like silk.

Crafted from a double-layered, ultra-flex knit with a buttery finish, the Extra Ordinary collection is soft as a sigh, light as air, and smooth enough to vanish under clothes, but sufficient to wear as your outfit’s headline act. It’s engineered with wireless support, pull-on ease, and a stretch fit that adapts to your mood, not just your size. No digging. No drama. Just comfort that does more. “Women don’t need more layers in life. They need ones that work harder, feel softer, and looks good doing it. That’s why we made Extra Ordinary”, cements Anna Johnson, CEO, Bendon.

Available in four effortless fits—crop top, 2 in 1 contour bra, bandeau and bodysuit—in sizes XS to 2XL and cups B to DD, this is comfort you’ll want to show off. Because being comfortable shouldn’t be a luxury, it should be the standard.

In a world chasing highlight reels, Extra Ordinary is a love letter to the bits in between. The daily grind. The everyday brilliance. The kind of confidence that starts with the first thing you put on.

And that, true to Bendon form, is where the magic lives.

BENDONLINGERIE.COM