There is no doubt that being environmentally aware is totally on trend. This evolving mindset not only nationally, but internationally, has put designers and labels to a test, to be apart of a movement that is better for our world.
Adidas, a major player in the both the sports and fashion industries, are doing their bit for our environment in a creative and innovative way, by releasing a pair of sneakers that are the answer to an ongoing environmental issue. It's estimated that there is roughly 5.25 trillion pieces of plastic floating throughout the ocean, which has motivated the sneaker giant to take urgent action and do something to solve the problem.
By collecting water bottles, cans and other plastics off beaches, Adidas turns these materials into a sneaker that is as environmentally friendly as it is stylish. Launched late last year, Adidas created roughly 7,000 pairs of the UltraBOOST Uncaged Parley, that have been made with 95% plastic which has been collected from mainly the Maldives.
Setting an example of a clever way to benefit our environment, we're excited to see if there's anything more environmentally friendly in the works by Adidas and other major labels.
Check them out here.