Since Rihanna’s take over as the creative director of sportswear brand, Puma, the label has travelled into extroverted fashion territory.
Last Year, Riri unveiled her debut of her Japanese-street-culture-inspired Puma Fenty at New York Fashion Week, but this year she has chosen another location. She explains, ‘I approached this season very differently and felt the theme and concept was best suited for one of my favourite cities, Paris.’ The S/S 2-17 collection for Fenty Puma will be revealed at PFW on the 28th of September and for those who didn’t get an exclusive invite, the show will be live streamed on Tidal.
Rihanna’s Fenty Puma is a show we predict will be a game changer as insiders are saying the show is very intimate and very different from a traditional runway format.
Photo source: Time.com, yahoo.com