From the archives to It-girls with ECCO
While there’s much to be said for the ‘Big Four’ of global Fashion Weeks—London, Milan, New York, and Paris—it’s hard to ignore the quiet magnetism of Denmark. Copenhagen Fashion Week has fast become the cooler, understated younger sister on the style schedule—the one that always looks effortlessly put together without trying too hard. It’s intentional styling at its finest, which is why #scandistyle remains one of the most aspirational aesthetics in fashion today.
The secret to its success? Homegrown fashion labels that stay rooted in their identity, unbothered by fleeting trends or external noise. Instead, they focus on delivering quality, timeless design, and comfort that builds confidence from within.
Topping that list is Danish footwear brand ECCO, which for nearly 60 years has held a consistent voice in the global shoe scene, loved, and trusted, by generations for its commitment to both form and function. Since the beginning, ECCO’s design philosophy has been clear: shoes should be shaped to fit the foot, not the other way around. That legacy remains alive in 2025 through archival icons and reimagined staples alike.
Perhaps most impressive is ECCO’s ability to seamlessly embed comfort-led technology into its diverse footwear line-up. While invisible to the eye, it’s unmistakable in the first and last step. It’s the epitome of substance that never sacrifices style.
While some heritage brands struggle to evolve, ECCO navigates the generational shift easily. Rather than resisting change, the brand embraces it, leveraging the values and techniques that have remained by its side through the decades. To this day, ECCO makes its leather at its tanneries, and produces shoes within its factories—an increasingly rare distinction in today’s fashion landscape.
In recent years, ECCO has opened its doors and passed over creative control to designers like Natacha Ramsay-Levi, who has partnered with the Danish footwear brand on exclusive, highly sought-after collaborations. Late last year, It Girl Chloë Sevigny and model Alex Consani were among the intimate invitees to a celebratory collection launch event, garnering global attention for the next must-have shoes. For a brand so deeply rooted in comfort, this aesthetic pivot surprised some. But it was welcomed—and applauded—for successfully capturing the attention of a younger, fashion-conscious audience while never compromising on its trademark footwear technology.
After such success, this year, ECCO and Levi once again found themselves at the centre of mass style hysteria, following the release of its latest (and dare we say greatest?) collection. Merging technical innovation with directional style, the latest collection finds balance across reimagined sneaker silhouettes and sculptural flats. At its core are two standout styles: the ECCO Biom Lite and ECCO Biom C-Trail—a technical iteration of the trending ballet flat sneaker that has already been spotted on the creators you and I most likely have pinned atop our Pinterest style inspo boards.
While ECCO’s comfort-first legacy and its new wave of fashion-forward fans may seem worlds apart, the Danish label proves one thing: True style doesn’t have to choose between innovation and identity—it simply evolves.
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