HUGO BOSS Debuts Bespoke Tailoring At Milan Fashion Week

Bursting at its seams with innovation, style and expertise - Milan Fashion Week was anything but disappointing. With brands like Versace, Giorgio Armani, and Gucci showing in the Italian capital, a flurry of fashion fanatics were out in full force.

HUGO BOSS travelled from New York City to Milan to showcase their brand new collection, BOSS Individuals. While beginning a new chapter in Italy, a slice of New York remains with the brand. The city serves as a point of inspiration, with the collection’s designs influenced by its iconic skyscrapers, waterside location and, of course, its people.

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Pieces are designed to be mixed and matched, a move which plays into Wilts’ ambitions for this collection - which has been named BOSS Individuals - namely to embrace personal style. The collection also comes in neutrals with pops of blue, red, yellow, and cool mint, allowing the wearer to choose their individual colour palette. 

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Intricate craftsmanship is the defining feature of the brand, with leather that is patchworked, bonded, laminated and laser-cut. Not to mention the precisely crafted, lightweight technical cloth of the sporty pants.

aTMSxytwThe collection, while still unmistakably BOSS, exudes a new attitude and fresh feel. Lightweight suits showcase tailoring with ease and provide a novel approach to dressing-up, along with stylized layers that are perfect for transitional seasons. 

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The new collection reveals the many facets of the BOSS man and woman: combined in ways that are both uniquely personal, and distinctly BOSS. The brand’s signature sophistication is redefined, reflecting a new mindset as we enter a new decade - positioning the power of the individual at its centre.

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