DID YOU KNOW HYPE DC has just opened their second Auckland store in Westfield Newmarket? Stocking all your favourite brands including Nike, adidas and Vans, Hype DC is renowned for being the one-stop-shop for the latest sneakers and shoes… and pretty soon you’ll also be able to shop in Albany and Riccarton!
Leave it to street shoe connoisseurs, HYPE DC, to provide an endless sartorial selection of footwear for the seven-day week. We put together a week’s worth of outfit inspiration for sneaker fiends, starting from the ground up.
NIKE AIR FORCE 1 JESTER XX
A bright splash of white is what the Dr prescribes to wake you up after the weekend. With an elevated midsole unit and an exaggerated tongue tag and logo placement, this variant of the Air Force 1 is definitely one for the Jesters.
ADIDAS ORGINALS NMD
This is the perfect get-sh*t-done-on-a-Tuesday pair. With a spicy new two-tone offering of the sock-like shoe and a blacked-out boot with solar red, these kicks bring out the fire of a busy day.
ADIDAS ORIGINALS ULTRABOOST 2.0 CITY PACK
Hump day requires a special kind of shoe to carry you through the mid-week blur. The Adidas Ultraboost with its iconic three stripes was inspired by the city of Xi'an and its historical link to the Great Wall, so you know they'll equip you with the energy to keep on going.
CONVERSE CHUCK TAYLOR ALL STAR 70 HIGH
With upgraded materials like heavier canvas and nickel eyelets, the improvements to this already iconic shoe aren't simple cosmetic: inside is a plusher midsole for longer wear time.
VANS ANAHEIM ERA 95 DX & VANS ANAHEIM OLD SKOOL 36 DX
The epitome of "Casual Friday', this bold Vans style, with its graphic pastel patches, will brighten up whatever space you work in.
NAKED WOLFE TRACK
Exclusive to Hype DC, this shoe is no wallflower. These babies are on 'track' bound for the nearest tastemakers' feet. This over-the-top platform sneaker of enlarged proportions is made for the aesthetically con dent to rock up to a weekend brunch date or late-night party.
NIKE AIR MAX 270 REACT
A lifestyle favourite, the fresh and colourful style contains Korean lettering that phonetically spells out "Nike", encased in a bubbly heart. They're the perfect kicks to beat those Sunday blues.