The most anticipated footwear launch yet

Gone are the days of teetering around in stilettos, squeezing your toes into pointed pumps, or battling to get into your knee-high boots. Yep, we couldn't be more excited that being comfortable also means being on trend, with the rise and rise of the humble sneaker.

'Sneaning' is a thing of the past, as we throw on our sneaks and denim with reckless abandon for instant, effortless, cool.

Following in the successful footsteps of the 247 Luxe range, New Balance have launched their 247 Sport, a sportier iteration of the iconic silhouette. Expertly crafted with an urban lifestyle in mind, New Balance's latest offering brings with it a fresh look and feel, while maintaining the retro aesthetic so ingrained in the brand's identity. Drawing inspiration from the heritage models including the 1300, 574, 576 and 998, looking to the past to inform the future is something New Balance never fails to succeed at. 

Sporting a mesh upper and neoprene sock, the 247 Sport boasts extreme comfort for those who prefer to commute by foot. Reflective collar straps and rubber 'sport' tongue labels differentiate the 247 Sport from the 247 Luxe. 

Available in Orange, Black on Black, Black on Blue and Olive, the New Balance 247 Sport (RRP $160.00) will be available from February 4, 2017. 

Head here for more. 

247 Sport Asset