Remix goes front row at Tommy Hilfiger's Spring 27 show

Few designers resonate with a postcode quite like Tommy Hilfiger. For more than 40 years, the designer has claimed New York as his stomping ground, colouring its iconic skyline in a palette of red, white and blue and single-handedly pioneering the modern, all-American prep uniform we know and love today.

For the brand's Spring '27 showcase, Hilfiger returned to a legendary New York address: The Plaza Hotel, where the designer and his family once lived. It made for a poignant setting, where friends old and new—the Tommy family spanning F.A.M.E.S. (Fashion, Art, Music, Entertainment and Sport) and those in the know and on the FROW—gathered to watch the house's latest chapter unfold. Remix founder Tim Phin was lucky enough to be among them.

Walk through the revolving doors of The Plaza and see old-world grandeur at every turn, and the appeal of staging the show here is immediate. "This season, The Plaza is our playground," said Hilfiger, "where Tommy icons feel remixed and refined for today."

Hilfiger is no stranger to calling on a star-studded cast to tell the story of where the brand has been, and where it's going. The audience, eager to see the show, oozed the label's effortless, laid-back American cool—think preppy blazers with relaxed denim, trench coats with loafers, and varsity jackets slung over polos —worn by the likes of Kate Moss, Camila Cabello, Patrick Schwarzenegger, and Dylan Kelly. Prep your way, always.

Speaking of familiar faces, longstanding ambassador and campaign star Gigi Hadid—recently unveiled as the face of the Fall 2026 campaign alongside Travis Kelce—was teased in the Time for Tommy short film the day before, shown making her way to The Plaza. As Matt Jones and his orchestra led into 'Rebel Rebel', Gigi entered in her opening look: red baggy cotton trousers, an oversized ochre blazer, a bucket hat and a rope belt—a nautical take on modern prep.

That oversized, nonchalant sensibility echoed through a generous helping of womenswear. Elsewhere came oversized rugby jerseys and longline shorts; Oxford shirts in brilliant red, as if borrowed from your boyfriend's wardrobe; loose, striped satin polos tucked into micro shorts for a clever play on proportion. Less figure-hugging, more a fresh take on what femininity looks and feels like for the all-encompassing woman of today.

Across the 70-strong lineup—Hilfiger is never one to do things by halves—the hallmark red, white and blue was spiked with canary yellow and vibrant green, whether as subtle as the cuff of a polo or a collar peeking through a cable-knit jumper, or as brash as fully coloured trousers, satin parkas and maxi ribbed dresses.

That same nonchalance ran through the menswear, though more in attitude and styling than shape. Prep will always carry an ingrained, put-together polish, but this season Hilfiger borrowed from an off-campus, undone sensibility (a trend we highlighted in our spring issue). The ingredients of a considered outfit were all there—blazer, chinos, shirt, loafers—but look closer, and you'll spot the intentional unravelling: the untuck of a shirt, a loosened tie, blazer lapels turned inward. It's a little rebellious, and refreshing to see Tommy Hilfiger through this lens—perhaps the work of an ever-evolving family that's brought fresh Gen Z energy into the house. Scruffy? Never. Relatable? Entirely.

Always Denim campaign star Romeo Beckham closed the show, rounding out a run of looks where tartan checks prevailed—across bomber jackets, trenches, patchwork shirts and maxi dresses. But he didn't close alone. Singer of the moment SLAYYYTER took to the mic with upbeat tracks 'UPBEAT LOVERZ' and 'DANCE', before Hilfiger—and what is thought to be Travis Kelce's dog in tow—took his closing walk.