A true one-stop-shop, we go behind the scenes of Fujifilm’s epic new House of Photography
Good news for all the photography lovers in Auckland—Fujifilm just opened its new one-stop photo shop at its Rosedale-based New Zealand Headquarters in Rosedale, marking the launch of the second-largest Fujifilm House of Photography in the world. With eight locations across major cities—such as London, Barcelona, Seoul, and Hong Kong—Fujifilm's House of Photography has become a hub for creativity and connects us through a shared love for photography.

Fujifilm's House of Photography offers an immersive, hands-on experience where visitors can explore Fujifilm’s extensive range of equipment. This includes the full X-Series, GFX mirrorless systems, film, lenses and the iconic Instax instant cameras. Customers will have access to the exclusive GFX Lounge and receive premium, white-glove service discovering the camera of their dreams, whatever their passion. The state-of-the art retail space also offers an on-site printing lab where customers have the option to print photos straight from their phone or develop QuickSnap film for keepsake memories and projects.

Beyond exploring the latest and greatest camera technology, Fujifilm House of Photography also offers a professional studio in which content creators or aspiring photographers can hire. The studios come fully equipped with lights and gear to hire, as well as professionals on hand at all times to assist you on your creative endeavors.

The Fujifilm flagship is complete with a gallery which showcases rotating exhibitions from local artists and photographers, perfect for catching up on the local art scene, finding inspiration and celebrating the true magic of photography.
Whether you're in the market for a new camera to capture your adventures, studio space to bring your artistic visions to life, or print photos for a special gift — the Fujifilm House of Photography is a creative hub that answers every call.