Inside Nespresso’s latest campaign with Dua Lipa and the new Vertuo Up coffee machine
Nespresso is stepping into a more expressive chapter—one that treats coffee as something to explore, not just consume. Leading the shift is Dua Lipa, who joins as Global Brand Ambassador and brings her signature sense of curiosity and global perspective to the brand’s latest campaign.
Four decades in, Nespresso is still pushing its own boundaries. This time, the focus moves beyond the cup and into the experience. The campaign leans into that duality, moving through immersive, unexpected worlds where flavour, culture, and mood collide.
Dua Lipa plays the perfect guide, with a subtle nod to legacy via George Clooney and his reworked “What else?” tagline, an invitation to keep exploring. From smooth morning blends to bolder espressos and more experimental recipes, the lineup shifts with the rhythm of the day.
At the centre of it all is the new Vertuo Up machine. Built for versatility, it brings speed, connectivity, and a new Coffee Creation feature designed to unlock deeper, more expressive extractions—whether over ice, with milk, or plant-based.
Remix founder Tim Phin recently attended an intimate after-hours media masterclass at Nespresso Boutique Newmarket, where he dove deeper into the Vertuo world, unlocking exceptional exploration through curated coffee creations.
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