Meet Our Wellness Cover Star Kourtney Kardashian Barker

From her perch in the rolling foothills of Calabasas, Kourtney Kardashian Barker presides over a whimsical world of wellness. Over the last five years or so, the first-born Kardashian sibling, mother of four and step mum to three has turned her natural inquisitiveness into a booming business; first with the launch of her lifestyle website Poosh and most recently with her foray into the supplement aisle with Lemme. And it’s working. Within days of launching in Target, the retailer saw Lemme shoot to the top of the vitamin category, all thanks to the growing credibility of Kourtney as an authority in the health space. New Lemme products online sell out within days of being released. Remix creative director Steven Fernandez sat down with Kourtney over a delicious cup of hot apple tea—packed with organic ingredients and immune-boosting properties, of course.

STEVEN: Mason just turned 15. Mindblowing to think that you have a 15-year-old child, by the way. KOURTNEY: Right? What is your leading hack, tip, or life trick for having a 15-year-old and not looking at all like you have a 15-year-old?

I started my health and wellness journey 15 years ago. Thatʼs when I had this perfect infant. I was then responsible for feeding and thinking about the food that went into his body and the lotion on his skin. I started learning so differently from everything I had been doing. I never thought about clean products—you should have seen my pantry and what it was like then.

That moment made you sit up straight and go, ‘Okay, itʼs not just about me now, but itʼs about this little guy, too’

I remember reading a baby book about how to feed your baby. It discussed organic foods and provided information about starting grains, dairy, and non-dairy options. It was a whole new world. I never thought or even really knew the difference between organic and non-organic. Itʼs just not how I grew up.

Would you say that you are the same but different to who you were 15 years ago?

Iʼve learned so much over the last 15 years, being a mother and wife. Family has always been one of the top priorities, and it still is. But I still have my sassy attitude when I want to—the Aries fire inside me.

People would hate to see that go anywhere.

The biggest change was just becoming a mother. It changed my heart, my brain, my instincts, trusting my intuition, all those things.

Your family, who you mentioned before, is so visible. But perhaps you, more than anybody else in your family, have always valued that privacy. Were you always inclined to be a little bit more private? Or is that something you built in as time went on to have that protection?

Definitely over time. When we first started having our show, we were so excited. I was—I’ll speak for myself—excited to be able to share. We didnʼt know what we were doing; we were just filming it all, putting it all out there, and having the time of our lives. But as time goes on, it wouldnʼt be sustainable to be on a reality show for all these years and not create boundaries, not create a level of privacy. Weʼve all gone through our moments of having to keep certain things. Itʼs been different for each of us, but it’s been important to have those things that we hold as special to be private. Now, the place that Iʼm at, Iʼm inviting the show to film the things that I am excited about sharing, and then the things that I want to keep private, I keep those things private, and it just gives me a sense of peace and happiness. When Iʼm filming, itʼs so crazy, thereʼs cameras everywhere, but I don't even feel like Iʼm filming, because itʼs like, ‘Oh, this is what Iʼm doing today, and this is what Iʼve invited’. I could get resentful for not setting up the boundaries, so I think keeping that is key to continuing.

The other big difference from when you started the show to now is that youʼre now a mother of four, a wife, and you run two very successful businesses. How do you juggle all of that, talking about balance—making time for Poosh, making time for Lemme, how do you figure all that out?

I would say my kids and family are my top priority, and I’ve always known that. I started writing things down in my notes app like, ‘What do I want to try to tackle tomorrow?’ Even if itʼs two things and I make it realistic, even if itʼs like, call this person and, whatever it is... Then I try to get those things done the next day, and then Iʼll think of something else and add it for the next day. I say no to almost everything unless it means something to me, or feels good to me to do, and that I feel aligned with. I try to say no to most things and have figured out a way to streamline my work to where Iʼm efficient. I get done what I need to do, and Iʼm not lingering on it. Right now, most of my time is spent on house projects, which is fulfilling for me;itʼs one of my passions. My kids are probably 80% of my time, obviously my husband and our family as a whole; I would say thatʼs what I’m mostly spending my time on. 

Someone recently told me that life is constantly one big list. Things move up and down based on priorities, even to the point of lingering. You lose the ability to spend hours lingering and having that luxury because that takes time away from something else.

Planning for me with each kid, knowing that Iʼm getting that time with them, whether itʼs an activity or even simple things, like playing chess with my son or whatever it is, setting aside those times is important. It also comes back to setting boundaries of whatʼs realistic for people to get a response from me. I donʼt answer so many texts. Over the last couple of days, I have kept thinking of this: No one has ever been this connected, accessible, or anything back in the day, where Iʼm like, ‘Actually, I donʼt need 25 opinions on this. Or like, I donʼt need to know every step of your day’. This morning, I woke up thinking I needed to remove myself from the family chat. It would be nice to hear whatʼs going on in everyoneʼs lives, in a one-on-one setting. I went to my mumʼs on Sunday, and my grandma was there, Khloé was there, and my cousin Cici was there, which was so nice. I brought the baby and I brought Reign, and weʼre just hanging out. Thatʼs a time to catch up and talk about all the things. I canʼt constantly see every text from every person Iʼve ever known, and I donʼt need to know everything theyʼre doing, have done and will do.

I can only imagine that the family chat is an endless stream of updates. I was reading about how we now process more information in one day than people in the 1970s,ʼ50s, or something, did in the space of a year.

Even when you think of social media, and the little video clips you get served, I love the informative aspect. How cool that we could look up whatever weʼre thinking about! Or a recipe for such and such? Or looking up, ‘I have a fever. What natural thing could I do about that?’ Or whatever, information is just there, and itʼs so great. I love all the parenting videos I see, and itʼs such cool information. But then itʼs like—Ihave my motherʼs instinct inside me, that I could tuneinto and access and lead in that way.

Natureʼs TikTok scroll. Lemme has been a phenomenal success. And I wanted to know what made you set out and to launch Lemme. How did you decide on the different products and the range you released?

So, like I said, when I had Mason, I started my health and wellness journey. And it wasnʼt until maybe after Reign that I started getting into supplements. We would muscle test the supplements to see what worked well with my body, do blood work and get the right supplements for me. And then, specifically with the gummies, I had noticed there were so many of the gummies that I would try or find, the ingredients were not up to par, or there were so many additional ingredients that didnʼt need to be there and were just not healthy. I knew that we could do better. Having supplements, starting with gummies, is such a great, easy introduction to supplements for people who may have never taken supplements. When youʼre a naturally interested person, and youʼve been researching it for years, you forget that the majority of people have no idea where to begin. And itʼs intimidating. And gummies, to me, feel like a treat. I always have to eat something sweet after every meal, so it felt like, ‘This is a little sweet treat’. I can eat two gummies, and then my brain is wired to multitask. So Iʼm having my sweet treat, and itʼs doing something good. We have lollipops that we do once in a while, which is another fun, sweet treat. I wanted the brand to feel fun, not intimidating. It was something Iʼd been thinking about for five years, really starting the process of creating, ideating, and building it from the ground up. 

Youʼve obviously been working with your family for years, and you all collaborate and have done so much stuff together. But what is unique about Lemme is that youʼre doing it with Simon, one of your best friends. How have you found that experience of building the brand together with Simon [Huck]?

Simon and I have an incredible trust and understanding with each other. All the different brands that I almost started and almost collaborated with that I didnʼt do, I would talk about all of them with Simon, and then it just felt like such a natural thing to do together. Iʼm so grateful because if you think about it, how many friends would you want to get into a business where you could be so aligned and understand and trust each other? It just flows so seamlessly.

My business partner is my best friend. People tell you that you shouldnʼt do it, but thatʼs been my exact experience too. Itʼs great when you can have somebody that you can trust their instincts, you can almost finish each otherʼs sentences.

When itʼs the right fit, I think itʼs incredible to do it together.

Speaking of new potential friendships, I read the other day that Meghan Markle admires you as a mother and everything youʼve done with Poosh. Could we ever expect a Kourtney/Meghan moment together in the home or the kitchen?

Well, that is so sweet that she said that, and I would just say, never say never.

Back to Lemme, the brand is about attainable, achievable improvements people can make in their wellness routines, starting with the right daily supplements. What is one of the most important parts of your daily routine? Is it the way you start your day? Is it the way you finish your day? What is a non-negotiable part of your daily routine? Iʼm talking more about something you do for yourself in one of those small moments.

Every morning, I tongue scrape first thing. I feel like I canʼt swallow until I tongue scrape. Itʼs a newer part of the routine.

You mean to do it before youʼve had tea or anything?

I do it before anything, and then my husband brings me hot water in bed, and I do the hot water in bed, and then I take colostrum, and then I drink bone broth while I make the kids breakfast; Iʼll sip on some bone broth and then I continue that into the carwhile Iʼm carpooling. Iʼve recently started working out again, so thatʼs my hour to myself. Although my husband and I work out together, itʼs not technically by myself, right? I work out probably four days a week.

How long am I meant to be tongue scraping for in the morning? Is that two minutes? Is that ten minutes?

No, itʼs so fast, like two seconds. Just to get all the toxins that come up into your mouth, out so you donʼt swallow it back up, so you get all that gross stuff.

You’re always ahead of the curve when it comes to discovering and recommending new wellness routines or rituals, so what’s next? What’s the next big trend in wellbeing according to Kourtney?

Iʼve been in a baby bubble for the last two years since Iʼve been pregnant. For me, itʼs oral care because the oral microbiometies to your gut microbiome. I have such a routine. I have to floss, I have to tongue scrape at night, I do this paste and gum serums. It feels just as important as a skincare routine, but instead, itʼs an oral care routine.

Keep an eye out, itʼs all about the mouth in 2025. Poosh recently made a great feature of some of the things that you were using during your pregnancy, and one of those products was Pure Mama Skincare, which is from New Zealand. I heard that your mentioning of their brand was transformative to their business. The recommendation for young mums to use that product, and just saying Kourtney Kardashian used it or gives it that seal of approval, boosts businesses and helps people in such a massive way. How does it feel to have that authority or impact over being able to spotlight those things that you love and help those people and brands?

I feel grateful and blessed that I am in that position. Itʼs a responsibility not to gatekeep. I love to share, which is how Poosh started, because I love sharing health and wellness information,and so many people would ask me about things that I do. It’s important to share knowledge can help people, even if it isnʼt about a product or boosting a brand. The Pure Mama you mentioned I genuinely used that belly oil during my pregnancy and loved it, and I shared it because I knew it would be useful to other pregnant women.

Youʼve imparted a lot of wisdom about tongue scraping. I am dying to know what a cheat meal is for you. If Kourtney Kardashian Barker is going to have something bad, what is your immediate go-to?

Iʼm in my nourishing era because Iʼm breastfeeding. I need a lot of calories for breastfeeding. I mostly eat clean, but Iʼm eating dairy, gluten, and all the things that people might be surprised that Iʼm eating. We were just in New Orleans for the Super Bowl, and I had a beignet, and it was so worth it. My kids will get me to go to In-N-Out once in a while, so thatʼs a good one. We like to go inside, not to the drive-through, so we can have it fresh—the full experience.

Nothing is worse than when the car smells like In-N-Out for the next two hours.

Totally. Iʼm down to nourish these days; whatever it may be, Iʼm gonna have a bite, or a few bites, or the whole thing.

You were recently on tour with Travis in New Zealand, which is where Remix is from. Was that your first visit to New Zealand? Did you get any time off between the show to do anything?

We loved New Zealand. That was my first time in New Zealand. We go on these vegan adventures when weʼre travelling because my husbandʼs vegan, and we find little vegan spots. So we went to this place. It was a burger spot, and I canʼt think of the name [Wise Boys]. We had burgers and fries. The first night that we were there, we walked to this cool vegan spot. It was like Thai food or something and then walked back to the hotel. So we got to walk around. We stayed by the water, and there were all these little boats. We walked around, and there was music and people jumping off of something into the water. It was like a jumping contest or something? And then we went walking at night and in the morning, just so that there werenʼt a ton of people out. But we walked early in the morning. I remember thinking how clean everything was. And they had beautiful benches. This sounds random, but beautiful benches that we took photos of as inspo for a house project.

Thatʼs what I always say. Weʼre very blessed back home with how fresh the produce is, the air quality in New Zealand is amazing, and the ocean is amazing. Itʼs nice for someone living away from there to return once a year. My last question is, as a wife, a mother, stepmother, and business woman, among so many other things, looking ahead to the next 15 years, what do you want to be remembered for? What do you live by, and what do you teach your kids?

I prioritise being a good mother and a good wife. I donʼt know what the word quote-unquote ‘good’ is, but being the best mother and wife, whatever that means to me. What I teach my kids, or what I would want them to remember, is to follow God and stay grounded, have a sense of home, and make sure they see the real world. We do a lot of different charity experiences together, or the kids will do it on their own. Staying grounded, staying connected. Weʼre modelling to our kids through the way that we live our lives. And I think even with the health and wellness stuff, like, Iʼm influencing them with the more natural things that I do.

Leading by example is one of the most important things, right? Even juggling the business and making time for all those different things. I certainly remember my experience as a kid absorbing so much of that through osmosis from my parents, and especially during those years, like right now, are such important years that you remember with your mum and kind of seeing all of those things that sheʼs juggling and prioritising, it sits with you forever.

Just seeing how they get through and that theyʼre heard and that they have a voice, and that they matter.

Interviewed by STEVEN FERNANDEZ

Photography ALESSANDRO MORELLI & LUCA MORELLI

Creative Direction THE MORELLI BROTHERS & STEVEN FERNANDEZ

Styling MARC ERAM

Hair IGOR ROSALES from Forward Artists

Makeup ADAM BURRELL from OPUS Beauty

Manicure KIM TRUONG & MIMI K

Movement Director LIAM LUNNISS

Editorial Producer TIM PHIN

Executive Producer RAFAEL FARIAS

Producer ANGIE SULEIMANYAN

Agent RON CEBALLOS With special thanks to SKKN Studio