As people, we’re forever changing our patterns of movement, our ideals, our social beliefs, and the way we communicate. As our lives become more entangled with digital, there's a renewed push to bring social living back into the way we talk.
Gone are the days where words are enough, emojis and gifs can speak louder and mean more. In a fast-paced digital climate, words can fail us, and meaning can be lost in the mundane black and white text.
Smartphone communication has had to evolve in order to survive. Samsung again have proved that they are at the forefront of transformative communication, with the release of their S9 and S9+.
Samsung have long been synonymous with influential designs and industry-disrupting ideas. Their expansive range of technology fits every lifestyle, and their persistent aim of excellence has seen Samsung smartphones become necessary devices for the modern world.
The Galaxy S9 and S9+ are Samsung’s most advanced smartphones to date, with a camera perfect for every budding photographer, or Insta-obsessed social media user.
So often a good photo is ruined by poor lighting, and our expression is lost to our photographic ineptitude. To capture the moment, take the perfect landscape shot, or sneaky selfie, Samsung have created a new lens. The camera has a dual aperture lens that powers a low light camera, mimicking the human eye. The human eye expands and contracts with changing lights, and Samsung’s dual aperture automatically responds in the same way. More light is let in when it’s dark, and less light is allowed in when it’s too bright. Less time is needed in the post-photo editing process, when the lighting is spot on first time.
The new S9 and S9+ also see the introduction of Samsung’s revolutionary AR Emojis. The phone uses a data-based machine learning algorithm to analyse the user’s face. A 2D image is captured of the user and over 100 facial features are mapped out, creating a 3D model. This 3D version of yourself imitates and reflects your expressions and movements, to give your own emoji. Samsung wanted to create a smart phone that’s designed to help people connect and for people to “express themselves in a way that’s unique and personal to them.” People can respond more realistically to messages, across social media and through messaging, with their own AR Emojis. Although a 3D version of ourselves seems a little scary, the thought of having our own mini me, to communicate for us, is exciting.
One of the most exciting features of the S9 and S9+, is the Bixby feature. Through augmented reality and the use of learning technology, users can explore their surroundings through their phone. Users can even translate foreign languages and currency in real time, through the S9 and S9+. The struggles of travelling and facing foreign languages and money aims to be alleviated by this technology. In an exciting move for the smartphone industry, this makes the phone perfect for those in search of the best photo in interesting places.
Other features include new speakers which support Dolby Atmos. Sound is the crispest and clearest it’s ever been, and with 360 sound, video becomes immersive. Users can also choose which form of protection they would prefer. From Fingerprint, facial recognition and iris recognition, your phone is secure and completely, personally yours.
The S9 and S9+ is available for pre-order today and will be available from March 16. Available in Midnight Black, Coral Blue and Lilac Purple, the colours are sleek and futuristic, fitting perfectly with the level of technology.
People are diverse, and our modes of communication are forever changing. For times where we stand in a digital flux, Samsung have created a smartphone fit for the modern day. They’re unwavering persistence to provide the market with the newest technology, and the most user-orientated experience has elevated the S9 and S9+ into a product for the every day. We want a way to express our own unique story through messaging and imagery. The high-quality capabilities of the S9 and S9+ afford us this new mode of communication and set us up for life in 2018. Technology is exciting, and if this is the future, we can’t wait to try it out.
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