Legacy has landed: Barbour arrives in New Zealand
When I think back to my childhood in the north-west of England, so many memories are stitched together with the unmistakable presence of Barbour. From my sister’s boot room—lined wall-to-wall with waxed jackets in every earthy hue imaginable—to the ritual of dropping off well-worn favourites for their bi-annual rewax, Barbour was practically part of my family’s uniform. Now living in New Zealand, those nostalgic threads feel all the more precious—quiet reminders of windswept walks, muddy Barbour wellies, and that uniquely, quintessentially British blend of timeless style and practicality. 
It’s almost felt like an unofficial duty to fly the flag for Barbour here in Aotearoa—whether by habit or heritage. A recent purchase, the Barbour x GANNI cropped leopard-print wax jacket, has made that job remarkably easy, drawing nods of approval with every outing. And now, the wait is officially over: Barbour has landed in New Zealand.
From royal warrant to runway collaborations, Barbour’s journey from the fields of South Shields to the frontlines of fashion is seriously iconic. Marking a new chapter in the brand’s 131-year history is the arrival of Barbour’s A/W ‘25 collection in New Zealand—a considered edit of its signature styles and heritage silhouettes, reimagined for the modern Kiwi wardrobe and wearer. The collection spans ready-to-wear staples, durable footwear, and seasonal accessories that speak to fashion and function in equal measure. But naturally, Barbour’s iconic outerwear anchors the range—true to its roots, yet refreshed with contemporary cuts, finishes, and fabrics designed to resonate in a new setting for men and women to enjoy. 
The release spotlights Barbour’s most recognisable outerwear signatures—from showerproof coats and classic quilts to the wax jacket that has defined generations. Household names like the Beadnell and Liddesdale sit alongside more contemporary silhouettes, including the cropped Corrine Quilt and the A-line Erma Wax Jacket. True to the brand’s heritage, the collection leans into its timeless colour palette of navy, olive, and earthy browns, punctuated by seasonal pastel accents. And signature details of tartan linings, soft quilting, and corduroy collars remain proudly intact, adding the Barbour stamp of approval to both country excursions and city strolls. 
Barbour’s arrival feels like a natural fit for New Zealand—a country equally shaped by its rugged coastlines, unpredictable weather, and deep-rooted love for the outdoors. The same qualities that defined the brand’s beginnings in the British countryside find familiar footing here. For many, it’s a long- awaited launch. For me? A homecoming. And now, New Zealanders can experience the enduring appeal of a Barbour jacket: one that wears its history with pride—and only gets better with time.
Barbour is available to shop directly from the brand’s website, or in exclusive retailers across the country, including Karen Walker, Area 51, Smith and Caugheys, and Ballantynes.
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