Scotty James joins the Tommy Hilfiger Family for Father’s Day
While Father’s Day holds its place as a cherished fixture on the annual calendar, keeping up with what’s hot — and debatably what’s not — can feel like a minefield. Each year brings a fresh wave of supposedly must-have gifts for the father figure in your life, and with the market oversaturated and often overwhelming, it’s no easy feat to know where to begin.
Enter Tommy Hilfiger: this year’s unexpected yet timely hero, answering our gift-giving prayers with its FA25 Father’s Day campaign, fronted by professional Australian snowboarder and proud new dad, Scotty James. At the heart of the campaign? A curated collection of timeless, smart-casual essentials, all delivered in the label’s signature modern-prep style.
Last October, the professional snowboarder — with Olympic medals and world titles to his name — welcomed his first child with partner Chloe. Now embracing the joys of fatherhood, Scotty joins the Tommy Family for the first time, swapping snow for the studio. Shot by renowned Australian photographer Georges Antoni, the campaign brims with the brand’s hallmark cheek, colour, and confidence. It strikes the perfect balance between refined and relaxed — but then again, what else would you expect from a brand of such heritage and assuredness?
As seen on Scotty, the collection includes Hilfiger’s beloved staples: Oxford shirts, the 1985 Polo, smart chinos and denim, and quarter-zips. But for the new season — and Father’s Day 2025 — these classics arrive re-energised in bright, mood-boosting tones, offering just the right amount of wearable fun to elevate any father figure’s wardrobe.
Like the special male role model in your life, the FA25 Collection is effortlessly classic at its core. It doesn’t chase trends or shout for attention — it simply endures, anchoring your wardrobe with the kind of familiarity and confidence you can return to, season after season.
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