You must be 18+ to participate. See smirnoffpurepotential.co.nz for full T&Cs
Spontaneity is a key part of summer and inviting a crew over for a few cocktails is what we look forward to more than anything else. We’ve just sent the invite out for some Remix Christmas cocktails for later in the week… Unfortunately reality can sometimes get in the way when the fridge is looking a little bare. There isn’t much action happening inside the Remix fridge right now! Cue the crew at Smirnoff, who have kicked off a campaign called Pure Potential, to show how you can make the most out of your fridge when it comes to summer cocktails … no matter how full or empty! It’s super simple and pretty impressive; you simply take a snap of the contents of your fridge, upload it to Instagram, follow SmirnoffNZ and hashtag #PurePotential. The Smirnoff mix experts will then get back to you with their suggested recipe, based on what you’ve got! Pretty helpful, huh? If you’ve invited your mates around before checking your fridge, then don’t worry, because Smirnoff can help you out with #PurePotential. We’ve just sent the Smirnoff crew the contents of our fridge on our Instagram here… let’s see what they tell us to make for the Remix staff drinks later this week! As well as being a wicked solution to our short-sighted spontaneity, Pure Potential includes a whole heap of weekly prizes to be won, like Rhythm & Vines tickets and Smirnoff spot prizes. If you are over 18, give it a go yourself! Snap the inside of your fridge, fire the pic up on Instagram and hashtag #PurePotential. Or click here for more information.